After spending 10 glorious days in the beautiful island-country of Cuba, it made me realize just how lucky we are to be living in the western world, warts and all. Admittedly, this happens whenever I go away or see the less fortunate but it’s no less cathartic.
We tend to complain about the silliest things and become outraged for the sake of being outraged. Part of the reason is we’re constantly bombarded with shiny objects that take our focus away from our purpose in life, whatever that may be. When you work from home, it can become that much more difficult.
So when it comes to your business and its marketing, I think about what Marketer and cartoonist – a ‘Marketoonist’ – Tom Fishburne once said: “The best marketing doesn’t feel like marketing”. He’s so right but how do you utilize this concept to attract new clients into your world?
Focus on your marketing strengths.
If you are diversifying your marketing methods, for example, your spend is in Facebook, Craigslist and LinkedIn but your best results come from Facebook, why put your resources elsewhere? Double down on FB. It sounds so simple and it is but many people I talk to complicate things because that makes more sense to them. And it’s true, some people function better with chaos in their lives. Not me.
I prefer talking to pre-qualified people because in the end people buy from people, not websites. That’s my marketing strength but maybe it’s different for you.
As they say there is more than one way to skin a cat and in marketing it’s no different. One of the best masters out there, Mr. Grant Cardone, is a genius in sales and marketing. Watch how he helps a young, aspiring – and inspiring – hedge fund investor with ideas on how to raise money. Notice in the end it comes down to simply focusing on one thing to get it done:
Like some of you, I’ve had challenges with my weight. Thing is, I’m not fat but yet I love food. I’ll be 50 years old this year – OMG – but I’ve been told enough times I look at least 10 years younger or close to that which is always nice to hear.
It also helps when you have a beautiful wife who, through regular exercise and being a mom, has maintained a great figure her whole life. Adding two young daughters to the mix totally assist in me feeling and looking younger, so ya, I have an incentive in keeping fit. BUT, it doesn’t mean life is perfect, in fact I binge eat from time to time, usually late at night too, the worst time to do it just before you go to bed. It sucks when I do that. If this is also you, why do we do it and what the hell does this have to do with marketing or growing your business?
A lot actually.
Continue reading “How to Lose Weight and Other Musings”
The old saying that you get what you pay for is, for the most part, universally true.
But what if you learned a valuable skill for free, what did you end up paying? You paid with your time of course but if you want to learn something and have more free time than budget, YouTube should be your go-to. Continue reading “Getting the Most Out of YouTube”
If you’re ready to launch your new business or you’ve been in one for some time, you know how important it is to have a marketing budget, or at least you should. This is something many new online entrepreneurs don’t anticipate, that spending money on marketing – and other items – on a regular basis is a key component in growing your business.
But what if you don’t have monthly funds to put towards your business? Truth is, you don’t need a lot but you should allocate something, whatever you can afford. Continue reading “Being Smart with Your Marketing Dollars”
As the British would say about that headline, ‘you’re taking the piss’. After all, who doesn’t like to be paid in cash?
When it comes to participating in legitimate online paid surveys, there are a few out there and I noted one of them in a previous post. However, many pay in gift cards, coupons and points but here is one that’s different.
It’s called Paid View Point.com and it’s different because the surveys you take are the quick in-and-out-done-in-a-few-minutes type of surveys. You certainly won’t get rich doing it but if you’re invited to do a survey, you’re guaranteed to get paid in cash, via PayPal. It’s ideal for stay-at-home-moms or retirees or for people who have time to kill and want to make a few bucks online. Check it out here.
Business legend and New York Times best selling author of the Ultimate Sales Machine, the late Chet Holmes, said in 1993 you needed 4 attempts to grab your buyer’s attention. 15 years later it took 8.4 attempts. Today it’s even more.
Advertising costs more than 3X what it did a couple of decades ago and that is only to achieve less than half the results! So how do you affordably cut through the clutter to get your buyer’s attention today?
Continue reading “Marketing 102: Cutting Through the Clutter”
If you’re a sales professional, stay at home or working mom, realtor or anyone who needs to schedule their work day, there’s nothing better than a calendar app that helps you stay on track.
There’s a lot of great software out there too like Time trade, Mixmax or a Gmail scheduler from Google and they’re all good.
The one I like best and use is Calendly. It takes about five minutes to set up and it integrates seamlessly with Google calendar. Did I mention that it was free too? Oh ya, it’s that as well. Check it out here.
If you own rental property you know the best day of the month is the first day, when rent is due. That’s when you calculate your cash flow and rejoice in the passive income, excellent!
However, as you know, life doesn’t work so seamlessly and there are usually hiccups in the road like, bloody hell, my tenant hasn’t paid his rent and is now giving me excuses as to why he doesn’t have it blah blah blah. The bottom line is if his inability to pay rent continues, ultimately he has to go. The next issue to tackle is now you have to find a new tenant.
No matter what business you’re in, you want your marketing dollars giving you the biggest bang for your buck. So if you’re looking to generate new customers as quickly as possible, it’s important you connect with those already in your line of business and advertise where they do because it works.
Continue reading “Finding the Right Marketing Source”
Over the last few weeks, I reckon the number one question I get from people is “What do you think about crypto currency?” or “Is it a bubble that will suffer the same fate as the dot com fiasco?”
The answer is nobody really knows but one thing is for sure, it’s not going away anytime soon. If you haven’t heard of Bitcoin – and how the hell is that even possible?? – you should know how it, and other crypto currencies work, before you even consider investing. I did a podcast on a specific crypto currency on this blog but the following video does a much better job in explaining how all crypto currencies work: Continue reading “Is Crypto Currency a Bubble Ready to Burst?”