By Coach Roger
Doing videos in front of the camera is soooooo Not in my comfort zone but I do it anyways, hopefully they’ve helped you. Writing a blog on the other hand, I enjoy. I’ve always enjoyed writing but as an Internet marketer, you have to ‘purposefully write’ and use the correct keywords.
There’s always a right way and a wrong way of doing things and writing a blog is no different. Here are 7 tips I picked up on how to do it right. In re-reading the following pointers and checking my blog, it looks like I’ve erred a couple of times at least lol but here you go, hope it helps:
- Be brief. If you can say something in fewer words, do so. Brevity is the soul of wit, and all that.
- Be clear. Use simple words and avoid jargon.
- Avoid time sensitive events, or news that will quickly become old news. You probably want people referencing this for at least a few years, rather than just a few months.
- Avoid politics and religion. As soon as you put anything political in, regardless of which side you mention, or even if you mention both, you turn off a bunch of people who are trying to avoid anything political. You distract others. I find it’s better not to reference at all in most cases. Nobody is offended or distracted when you leave it out.
- Be consistent. If every point begins with a verb…or is it an adverb? Ah, I don’t care, the point is if you have points that start with “be human, build a community, etc.” then every point should start with “Be, do, use, make, reward, etc.”
- Link any number or stat. If your piece reads “With attention spans falling (down to 8 seconds), 30% of users only given content 5 seconds before leaving,” the first thing a professional editor and many readers will ask is “Where did you get this number from and why didn’t you link to the source?” And always link to the original source, not somebody else quoting the source. It’s also generally good to link anything else you can link. If you’re talking about how Denny’s Tumblr account is doing well, or how SNL is putting up fake websites, then link to those things, because as soon as you mention them people think “Wow, I want to see that…but there’s no link :(“
- Use lots of tangible, easy to understand examples. People understand words, but they understand words that draw pictures better.