After spending 10 glorious days in the beautiful island-country of Cuba, it made me realize just how lucky we are to be living in the western world, warts and all. Admittedly, this happens whenever I go away or see the less fortunate but it’s no less cathartic.
We tend to complain about the silliest things and become outraged for the sake of being outraged. Part of the reason is we’re constantly bombarded with shiny objects that take our focus away from our purpose in life, whatever that may be. When you work from home, it can become that much more difficult.
So when it comes to your business and its marketing, I think about what Marketer and cartoonist – a ‘Marketoonist’ – Tom Fishburne once said: “The best marketing doesn’t feel like marketing”. He’s so right but how do you utilize this concept to attract new clients into your world?
Focus on your marketing strengths.
If you are diversifying your marketing methods, for example, your spend is in Facebook, Craigslist and LinkedIn but your best results come from Facebook, why put your resources elsewhere? Double down on FB. It sounds so simple and it is but many people I talk to complicate things because that makes more sense to them. And it’s true, some people function better with chaos in their lives. Not me.
I prefer talking to pre-qualified people because in the end people buy from people, not websites. That’s my marketing strength but maybe it’s different for you.
As they say there is more than one way to skin a cat and in marketing it’s no different. One of the best masters out there, Mr. Grant Cardone, is a genius in sales and marketing. Watch how he helps a young, aspiring – and inspiring – hedge fund investor with ideas on how to raise money. Notice in the end it comes down to simply focusing on one thing to get it done:
The old saying that you get what you pay for is, for the most part, universally true.
But what if you learned a valuable skill for free, what did you end up paying? You paid with your time of course but if you want to learn something and have more free time than budget, YouTube should be your go-to. Continue reading “Getting the Most Out of YouTube”
If you’re ready to launch your new business or you’ve been in one for some time, you know how important it is to have a marketing budget, or at least you should. This is something many new online entrepreneurs don’t anticipate, that spending money on marketing – and other items – on a regular basis is a key component in growing your business.
As the British would say about that headline, ‘you’re taking the piss’. After all, who doesn’t like to be paid in cash?
When it comes to participating in legitimate online paid surveys, there are a few out there and I noted one of them in a previous post. However, many pay in gift cards, coupons and points but here is one that’s different.
It’s called Paid View Point.com and it’s different because the surveys you take are the quick in-and-out-done-in-a-few-minutes type of surveys. You certainly won’t get rich doing it but if you’re invited to do a survey, you’re guaranteed to get paid in cash, via PayPal. It’s ideal for stay-at-home-moms or retirees or for people who have time to kill and want to make a few bucks online. Check it out here.
If you own rental property you know the best day of the month is the first day, when rent is due. That’s when you calculate your cash flow and rejoice in the passive income, excellent!
However, as you know, life doesn’t work so seamlessly and there are usually hiccups in the road like, bloody hell, my tenant hasn’t paid his rent and is now giving me excuses as to why he doesn’t have it blah blah blah. The bottom line is if his inability to pay rent continues, ultimately he has to go. The next issue to tackle is now you have to find a new tenant.
No matter what business you’re in, you want your marketing dollars giving you the biggest bang for your buck. So if you’re looking to generate new customers as quickly as possible, it’s important you connect with those already in your line of business and advertise where they do because it works.
It’s been five years now that I’ve been part of a local real estate investment group in the Toronto area.
The guys who head the group of 400+ investors are brilliant marketers, to say the least. Since I joined in 2012, without fail, I’ve received a monthly newsletter in the mail along with a CD of their latest audio interview. You can also access all their audios online along with hundreds of insightful articles. They’re always in your face with their brand but it’s always ok because they consistently deliver value. So what’s the point to all this? Continue reading “The Power of Following A System”
Doing videos in front of the camera is soooooo Not in my comfort zone but I do it anyways, hopefully they’ve helped you. Writing a blog on the other hand, I enjoy. I’ve always enjoyed writing but as an Internet marketer, you have to ‘purposefully write’ and use the correct keywords.
There’s always a right way and a wrong way of doing things and writing a blog is no different. Here are 7 tips I picked up on how to do it right. In re-reading the following pointers and checking my blog, it looks like I’ve erred a couple of times at least lol but here you go, hope it helps: Continue reading “7 Tips on How to Write An Effective Blog”
There are so many tools out there you can use to market your business. As recently as today, I’ve already had a few questions about the same thing, do ringless voice mails work?
To answer that, here’s a summary of what Go Ringless Extreme is and isn’t: It IS a terrific marketing tool to help you get hundreds of people calling you back within a few minutes so yes, it works. However, it ISN’T perfect.