After spending 10 glorious days in the beautiful island-country of Cuba, it made me realize just how lucky we are to be living in the western world, warts and all. Admittedly, this happens whenever I go away or see the less fortunate but it’s no less cathartic.
We tend to complain about the silliest things and become outraged for the sake of being outraged. Part of the reason is we’re constantly bombarded with shiny objects that take our focus away from our purpose in life, whatever that may be. When you work from home, it can become that much more difficult.
So when it comes to your business and its marketing, I think about what Marketer and cartoonist – a ‘Marketoonist’ – Tom Fishburne once said: “The best marketing doesn’t feel like marketing”. He’s so right but how do you utilize this concept to attract new clients into your world?
Focus on your marketing strengths.
If you are diversifying your marketing methods, for example, your spend is in Facebook, Craigslist and LinkedIn but your best results come from Facebook, why put your resources elsewhere? Double down on FB. It sounds so simple and it is but many people I talk to complicate things because that makes more sense to them. And it’s true, some people function better with chaos in their lives. Not me.
I prefer talking to pre-qualified people because in the end people buy from people, not websites. That’s my marketing strength but maybe it’s different for you.
As they say there is more than one way to skin a cat and in marketing it’s no different. One of the best masters out there, Mr. Grant Cardone, is a genius in sales and marketing. Watch how he helps a young, aspiring – and inspiring – hedge fund investor with ideas on how to raise money. Notice in the end it comes down to simply focusing on one thing to get it done:
Like some of you, I’ve had challenges with my weight. Thing is, I’m not fat but yet I love food. I’ll be 50 years old this year – OMG – but I’ve been told enough times I look at least 10 years younger or close to that which is always nice to hear.
It also helps when you have a beautiful wife who, through regular exercise and being a mom, has maintained a great figure her whole life. Adding two young daughters to the mix totally assist in me feeling and looking younger, so ya, I have an incentive in keeping fit. BUT, it doesn’t mean life is perfect, in fact I binge eat from time to time, usually late at night too, the worst time to do it just before you go to bed. It sucks when I do that. If this is also you, why do we do it and what the hell does this have to do with marketing or growing your business?
If you’re ready to launch your new business or you’ve been in one for some time, you know how important it is to have a marketing budget, or at least you should. This is something many new online entrepreneurs don’t anticipate, that spending money on marketing – and other items – on a regular basis is a key component in growing your business.
As the British would say about that headline, ‘you’re taking the piss’. After all, who doesn’t like to be paid in cash?
When it comes to participating in legitimate online paid surveys, there are a few out there and I noted one of them in a previous post. However, many pay in gift cards, coupons and points but here is one that’s different.
It’s called Paid View Point.com and it’s different because the surveys you take are the quick in-and-out-done-in-a-few-minutes type of surveys. You certainly won’t get rich doing it but if you’re invited to do a survey, you’re guaranteed to get paid in cash, via PayPal. It’s ideal for stay-at-home-moms or retirees or for people who have time to kill and want to make a few bucks online. Check it out here.
Business legend and New York Times best selling author of the Ultimate Sales Machine, the late Chet Holmes, said in 1993 you needed 4 attempts to grab your buyer’s attention. 15 years later it took 8.4 attempts. Today it’s even more.
Advertising costs more than 3X what it did a couple of decades ago and that is only to achieve less than half the results! So how do you affordably cut through the clutter to get your buyer’s attention today?
If you’re a sales professional, stay at home or working mom, realtor or anyone who needs to schedule their work day, there’s nothing better than a calendar app that helps you stay on track.
There’s a lot of great software out there too like Time trade, Mixmax or a Gmail scheduler from Google and they’re all good.
The one I like best and use is Calendly. It takes about five minutes to set up and it integrates seamlessly with Google calendar. Did I mention that it was free too? Oh ya, it’s that as well. Check it out here.
Albert Einstein once said “A perfection of means and confusion of aims, seems to be our main problem”.
The world is set up to suck you into its distractions. Particularly in this age of social media and technology moving at break-neck speeds. This is something you first have to identify is happening in your life then you need to attack it head on. Continue reading “What Problem Are You Working on Right Now?”
If you’re reading this, you most likely own a business or you want to start one.
Some people love building something from the ground up while others might want to buy into a franchise-like model. There is no right or wrong way to do it. I’m a big believer in multiple streams of income. Passive income can help free you, it’s beautiful.
However, we all get stuck sometimes. If you’re at that place where you don’t know WHAT business to get into, you know what I’m talking about.
If that’s you, here’s an insightful in-depth article, literally step by step, written by Clarissa Grace on Growth Lab’s website. Growth Lab is an online platform on how to break out of your rut and create and grow a successful web based business. This is the genesis of another amazing entrepreneur, Ramit Sethi. If you don’t follow him, you should!
After 14 years in a house we’ve lovingly called home, it’s time to go now.
With moving boxes lined everywhere around the house, it’s pretty hectic, crazy and man, it can be stressful. I’m also meeting with a real estate agent next week to look at purchasing student rentals in a different city; this is also an exciting time.
But whenever you push yourself out of your comfort zone and feel you’ve taken on more than you can handle, the stress levels of uncertainty can pile up pretty quickly. Continue reading “9 Ways to Reduce Stress”