By Coach Roger
You’re never going to believe what landed in my mailbox this morning. I guess the logo up there is a dead giveaway lol but wow, that was a real surprise seeing it again. You remember the big yellow book too, right? Of course you do!
As effective as email marketing, Ringless voice mails or Facebook ads are, old marketing methods die hard and why is that? Because it still works.
The first thing I did when I saw it was gaze at it like it was an alien object. I really hadn’t seen one in years, it actually brought a smile to my face too. I opened it and flipped through the pages. This one is strictly a business directory but it took me back to my childhood when my friends and I would go through the pages and randomly crank call people.
“Hello, is Mr. Wall there?” “No, there is no Mr. Wall.”. “Is Mrs. Wall there?” No, no Mrs. Wall either”. “If there are no walls there, what the heck is holding up the house?” Ah, those were the days of being a silly kid with no responsibilities lol but I digress…
The reason there are thousands of businesses listed in it and hundreds of them advertising within its pages, is because Yellow Pages knows something most of us don’t: the psychology of touch. It is scientifically proven that when you have something in your hands it becomes your possession, if it’s something you want or need you don’t want to let it go. The physical touch, just like a face to face meeting vs a telephone meeting, will always be a more powerful experience. It’s in our human nature.
This doesn’t mean, however, that all older marketing initiatives are still as effective as they used to be. But it does speak to the fact that, when properly executed, it can still work because people are people, time doesn’t change that. Believe it or not fax machine marketing is still used today.
So as you go into the good night and market your wares, think about what might work best for your network marketing business. And test. Test. Test. It’s evident the Yellow Pages did. I think I might even order pizza from it tomorrow. Actually, I’ll probably just use my phone…we’ll see : )