Business legend and New York Times best selling author of the Ultimate Sales Machine, the late Chet Holmes, said in 1993 you needed 4 attempts to grab your buyer’s attention. 15 years later it took 8.4 attempts. Today it’s even more.
Advertising costs more than 3X what it did a couple of decades ago and that is only to achieve less than half the results! So how do you affordably cut through the clutter to get your buyer’s attention today?
Continue reading “Marketing 102: Cutting Through the Clutter”
If you’re a sales professional, stay at home or working mom, realtor or anyone who needs to schedule their work day, there’s nothing better than a calendar app that helps you stay on track.
There’s a lot of great software out there too like Time trade, Mixmax or a Gmail scheduler from Google and they’re all good.
The one I like best and use is Calendly. It takes about five minutes to set up and it integrates seamlessly with Google calendar. Did I mention that it was free too? Oh ya, it’s that as well. Check it out here.
If you own rental property you know the best day of the month is the first day, when rent is due. That’s when you calculate your cash flow and rejoice in the passive income, excellent!
However, as you know, life doesn’t work so seamlessly and there are usually hiccups in the road like, bloody hell, my tenant hasn’t paid his rent and is now giving me excuses as to why he doesn’t have it blah blah blah. The bottom line is if his inability to pay rent continues, ultimately he has to go. The next issue to tackle is now you have to find a new tenant.
No matter what business you’re in, you want your marketing dollars giving you the biggest bang for your buck. So if you’re looking to generate new customers as quickly as possible, it’s important you connect with those already in your line of business and advertise where they do because it works.
Continue reading “Finding the Right Marketing Source”
Over the last few weeks, I reckon the number one question I get from people is “What do you think about crypto currency?” or “Is it a bubble that will suffer the same fate as the dot com fiasco?”
The answer is nobody really knows but one thing is for sure, it’s not going away anytime soon. If you haven’t heard of Bitcoin – and how the hell is that even possible?? – you should know how it, and other crypto currencies work, before you even consider investing. I did a podcast on a specific crypto currency on this blog but the following video does a much better job in explaining how all crypto currencies work: Continue reading “Is Crypto Currency a Bubble Ready to Burst?”
We’ve all done it. Read a book once, put it away for months or years and perhaps read it again. What if you read that book 10-15 times? Do you think you’d be an expert on the content of that book? Hell ya. Continue reading “The Power of 10”
Albert Einstein once said “A perfection of means and confusion of aims, seems to be our main problem”.
The world is set up to suck you into its distractions. Particularly in this age of social media and technology moving at break-neck speeds. This is something you first have to identify is happening in your life then you need to attack it head on. Continue reading “What Problem Are You Working on Right Now?”
If you’re reading this, you most likely own a business or you want to start one.
Some people love building something from the ground up while others might want to buy into a franchise-like model. There is no right or wrong way to do it. I’m a big believer in multiple streams of income. Passive income can help free you, it’s beautiful.
However, we all get stuck sometimes. If you’re at that place where you don’t know WHAT business to get into, you know what I’m talking about.
If that’s you, here’s an insightful in-depth article, literally step by step, written by Clarissa Grace on Growth Lab’s website. Growth Lab is an online platform on how to break out of your rut and create and grow a successful web based business. This is the genesis of another amazing entrepreneur, Ramit Sethi. If you don’t follow him, you should!
After 14 years in a house we’ve lovingly called home, it’s time to go now.
With moving boxes lined everywhere around the house, it’s pretty hectic, crazy and man, it can be stressful. I’m also meeting with a real estate agent next week to look at purchasing student rentals in a different city; this is also an exciting time.
But whenever you push yourself out of your comfort zone and feel you’ve taken on more than you can handle, the stress levels of uncertainty can pile up pretty quickly. Continue reading “9 Ways to Reduce Stress”
It’s been five years now that I’ve been part of a local real estate investment group in the Toronto area.
The guys who head the group of 400+ investors are brilliant marketers, to say the least. Since I joined in 2012, without fail, I’ve received a monthly newsletter in the mail along with a CD of their latest audio interview. You can also access all their audios online along with hundreds of insightful articles. They’re always in your face with their brand but it’s always ok because they consistently deliver value. So what’s the point to all this? Continue reading “The Power of Following A System”