If You’re Marketing Using Twitter, Stop!

By Coach Roger

By Coach Roger

According Josh Steimle of MWI, a digital marketing agency, there are 5 marketing initiatives you should stop right now because this year they’re going to die a slow death. Here is a summary of the Top 5 digital marketing trends and the reasons why he thinks they will die in 2017.

In summary:
  1. Pop Up Ads

Reason: Google has data that shows people don’t like them and now boosts site owner rankings if they remove them.

  1. Fake Reviews

Reason: Writing fake reviews is in itself an industry and companies hire people to write them. However, today’s online user is more savvy and, for the most part, can differentiate between what’s real and what isn’t. Amazon launched lawsuits against companies for publishing fake reviews.

Continue reading “If You’re Marketing Using Twitter, Stop!”

FIVE Critical Points To Help Your MLM Business

By Coach Roger
By Coach Roger I was having a lively chat with a business partner the other day and he asked if being a network marketer meant he was a sales person. He was a little perplexed by my answer. To break it down, I listed five critical points everyone should know to help build an mlm business:
  • You Are A Leader
The short answer to him was ‘Yes’ he is in sales. First and foremost, sales people are leaders and the world needs good leaders. It’s also one of the highest paid professions. People WANT to be led because given the choice of work vs. the path of least resistance, that path will always win; it’s easier to follow than to lead, so be different. Continue reading “FIVE Critical Points To Help Your MLM Business”

The Number One Reason Why People DON’T Start A Business…

By Coach Roger
The Four Major Obstacles of Starting A Business By Coach Roger Check this out, a research study done by MarketWave asked 6,000 people who had never owned a business a simple question: If all obstacles were removed, would you like to own your own business? 85% said yes. Continue reading “The Number One Reason Why People DON’T Start A Business…”

Old Marketing Dies Hard…and Still Works

By Coach Roger

The Discovery

By Coach Roger You’re never going to believe what landed in my mailbox this morning. I guess the logo up there is a dead giveaway lol but wow, that was a real surprise seeing it again. You remember the big yellow book too, right? Of course you do! As effective as email marketing, Ringless voice mails or Facebook ads are, old marketing methods die hard and why is that? Because it still works. Continue reading “Old Marketing Dies Hard…and Still Works”

You CAN Teach ‘Old Dogs’ New Tricks in Network Marketing

By Coach Roger
21st Century Tactics
By Coach Roger If you’ve been holding off on using the latest marketing methods, why is that? Maybe it’s time to consider incorporating 21st Century initiatives into your business. Surprisingly, some of the old practices in network marketing are still being taught today like, go after your warm market, meet in doughnut shops or approach strangers in malls – that last one is nuts! Like some of you, I’m an ‘old dog’ per se, but I realized some time ago that while old school tactics may still work (which is why it’s still taught), it’s such an archaic way of doing business; today’s progressive marketers would never dream of using such tactics. However, that’s not to say traditional methods don’t work, they do but there is a finite number of people you can approach that way. As you launch your network marketing business, there are a few things you must know before spending your hard-earned marketing dollars. Continue reading “You CAN Teach ‘Old Dogs’ New Tricks in Network Marketing”

Working from Home No Longer A Secret Society

By Coach Roger

The Times They Are A Changin’

By Coach Roger Nice pic, eh? Fyi, that’s not me lol but it highlights the fact that just 10 years ago, 4% of the US labor force –  meaning millions of people – worked from home, some of them in their boxers like this guy. That number today has significantly gone up. I remember when I first began calling business owners wanting them to check out a website and asking if they were “online”, which in 2007-2008 was effectively a new term. The reactions I would get would be “What’s that?” or “What the hell does that mean?” Continue reading “Working from Home No Longer A Secret Society”

What You Should Ask Before Buying Leads

By Coach Roger

The Question

By Coach Roger A lady I was speaking with said she was thinking of buying leads from a lead broker and wanted to know what questions she should ask before spending any money. Here’s what I shared: Continue reading “What You Should Ask Before Buying Leads”