After spending 10 glorious days in the beautiful island-country of Cuba, it made me realize just how lucky we are to be living in the western world, warts and all. Admittedly, this happens whenever I go away or see the less fortunate but it’s no less cathartic.
We tend to complain about the silliest things and become outraged for the sake of being outraged. Part of the reason is we’re constantly bombarded with shiny objects that take our focus away from our purpose in life, whatever that may be. When you work from home, it can become that much more difficult.
So when it comes to your business and its marketing, I think about what Marketer and cartoonist – a ‘Marketoonist’ – Tom Fishburne once said: “The best marketing doesn’t feel like marketing”. He’s so right but how do you utilize this concept to attract new clients into your world?
Focus on your marketing strengths.
If you are diversifying your marketing methods, for example, your spend is in Facebook, Craigslist and LinkedIn but your best results come from Facebook, why put your resources elsewhere? Double down on FB. It sounds so simple and it is but many people I talk to complicate things because that makes more sense to them. And it’s true, some people function better with chaos in their lives. Not me.
I prefer talking to pre-qualified people because in the end people buy from people, not websites. That’s my marketing strength but maybe it’s different for you.
As they say there is more than one way to skin a cat and in marketing it’s no different. One of the best masters out there, Mr. Grant Cardone, is a genius in sales and marketing. Watch how he helps a young, aspiring – and inspiring – hedge fund investor with ideas on how to raise money. Notice in the end it comes down to simply focusing on one thing to get it done:
The old saying that you get what you pay for is, for the most part, universally true.
But what if you learned a valuable skill for free, what did you end up paying? You paid with your time of course but if you want to learn something and have more free time than budget, YouTube should be your go-to. Continue reading “Getting the Most Out of YouTube”
Most people who start in a network marketing or home based business are on a tight budget. Considering you might spend $300-$600 every month in marketing dollars, you want to make money quickly.
The question then becomes how do you maximize the budget you do have, even if you’re starting from zero? More and more MLM companies suggest marketing directly to other network marketers, a great idea. The logic being these people already understand the concept of leverage, they have bought into the network marketing business model and have already proven they are buyers.
But if everyone markets to the same demographic, does that share of the pie become too small? The answer: Absolutely not! There’s room for us all, folks.
If you have a business, is your website mobile friendly? The technical term is “responsive” meaning if you view it from a smartphone, will it be visually readable or is the text so small you’re squinting your eyes? If your site isn’t responsive, why not?
Here’s why it’s so important: According to Google, more than 80% of us access the Internet from our phones. In fact, Entrepreneur Magazine echoes that with numbers, stating over a billion people access the Internet from a mobile device. You may be reading this from your smartphone right now.
So if the majority of us are within close reach of our phones and if your website isn’t responsive, think of how much business you could potentially be losing. It’s worth getting that fixed.
Here is a way to check if your site is responsive and if not, how to fix it for free. Check it out here.
If you’re in a network marketing deal you know what happens when you recruit people, right? Some go nuts and start building their business, others waffle about and do nothing. In fact, most people do nothing.
So what do some of us do? We call them, we encourage them, we push them to the point of practically stalking them. We exert so much wasted energy trying to help them build their business, ultimately it just pisses us off.
You also know you don’t have to do that, right? Stop babying your downline, or business partners as I like to call them. Nobody wins in this scenario.
Whether the economy is booming or slow, particularly in the last 17 years, it hasn’t affected powerhouse MLM Avon a bit. In fact, according to the New York Times, sales in 2009 were estimated at well over $10 Billion, double what it was in 2000.
“Just because someone is on a tight budget,” says Amy Robinson, a spokeswoman for the Direct Selling Association, “doesn’t mean she’s stopped buying her foundation.”
According Josh Steimle of MWI, a digital marketing agency, there are 5 marketing initiatives you should stop right now because this year they’re going to die a slow death. Here is a summary of the Top 5 digital marketing trends and the reasons why he thinks they will die in 2017.
Pop Up Ads
Reason: Google has data that shows people don’t like them and now boosts site owner rankings if they remove them.
Reason: Writing fake reviews is in itself an industry and companies hire people to write them. However, today’s online user is more savvy and, for the most part, can differentiate between what’s real and what isn’t. Amazon launched lawsuits against companies for publishing fake reviews.
I was having a lively chat with a business partner the other day and he asked if being a network marketer meant he was a sales person. He was a little perplexed by my answer. To break it down, I listed five critical points everyone should know to help build an mlm business:
You Are A Leader
The short answer to him was ‘Yes’ he is in sales. First and foremost, sales people are leaders and the world needs good leaders. It’s also one of the highest paid professions. People WANT to be led because given the choice of work vs. the path of least resistance, that path will always win; it’s easier to follow than to lead, so be different.