By Coach Roger
According Josh Steimle of MWI, a digital marketing agency, there are 5 marketing initiatives you should stop right now because this year they’re going to die a slow death. Here is a summary of the Top 5 digital marketing trends and the reasons why he thinks they will die in 2017.
- Pop Up Ads
Reason: Google has data that shows people don’t like them and now boosts site owner rankings if they remove them.
- Fake Reviews
Reason: Writing fake reviews is in itself an industry and companies hire people to write them. However, today’s online user is more savvy and, for the most part, can differentiate between what’s real and what isn’t. Amazon launched lawsuits against companies for publishing fake reviews.