Having Patience Can Have Big Rewards

By Coach Roger

While it’s a good idea to subscribe to a few lists to get the 411 on what’s going on in the Internet marketing and business world, if you’re on too many lists you can easily get bombarded with emails that it all becomes noise and you end up reading nothing. If that’s you, maybe it’s time to scale back a little?

Some of my favorite entrepreneurs include Lewis Howes, Tony Robbins, Ramit Sethi and Jack Canfield but I do my best not to overdo it because I value what they say and also value my time. When I subscribed to a litany of lists and got showered in daily emails, I started to get time-sucked into Youtube and blog wormholes (says a blogger) and in the end, I stopped reading and watching a lot of them.

So I scaled back and probably subscribe to 8-10 lists now. One of them, consulting guru Sam Ovens, sent an email today that bears repeating. In its essence, it talks about having patience in business and that’s good advice. If you’re just starting out or you’re in a venture that’s not panning out as well as you first thought, before you bail and move on to the next thing take a step back and look at things from 30,000 feet, so to speak.

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Marketing 102: Cutting Through the Clutter

By Coach Roger

Business legend and New York Times best selling author of the Ultimate Sales Machine, the late Chet Holmes, said in 1993 you needed 4 attempts to grab your buyer’s attention. 15 years later it took 8.4 attempts. Today it’s even more.

Advertising costs more than 3X what it did a couple of decades ago and that is only to achieve less than half the results!  So how do you affordably cut through the clutter to get your buyer’s attention today?

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