Business legend and New York Times best selling author of the Ultimate Sales Machine, the late Chet Holmes, said in 1993 you needed 4 attempts to grab your buyer’s attention. 15 years later it took 8.4 attempts. Today it’s even more.
Advertising costs more than 3X what it did a couple of decades ago and that is only to achieve less than half the results! So how do you affordably cut through the clutter to get your buyer’s attention today?