Marketing 102: Cutting Through the Clutter

By Coach Roger

Business legend and New York Times best selling author of the Ultimate Sales Machine, the late Chet Holmes, said in 1993 you needed 4 attempts to grab your buyer’s attention. 15 years later it took 8.4 attempts. Today it’s even more.

Advertising costs more than 3X what it did a couple of decades ago and that is only to achieve less than half the results!  So how do you affordably cut through the clutter to get your buyer’s attention today?

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Our New Kitten Gizmo and His Marketing Expertise

By Coach Roger

By Coach Roger

You wouldn’t think a 6-week-old kitten would have anything to do with a marketing plan but stay with me on this one.

When I went to my old friend Linda’s place a few weeks ago, her cat gave birth to a litter of 5 kittens. I noticed a black and white one who looked the most curious and friendly out of the lot and liked him immediately but thought, no, this wasn’t going to work.

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Women, Network Marketing and Facebook

By Coach Roger

By Coach Roger

 

Most people who start in a network marketing or home based business are on a tight budget. Considering you might spend $300-$600 every month in marketing dollars, you want to make money quickly.

The question then becomes how do you maximize the budget you do have, even if you’re starting from zero? More and more MLM companies suggest marketing directly to other network marketers, a great idea. The logic being these people already understand the concept of leverage, they have bought into the network marketing business model and have already proven they are buyers.

But if everyone markets to the same demographic, does that share of the pie become too small? The answer: Absolutely not! There’s room for us all, folks.

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Old Marketing Dies Hard…and Still Works

By Coach Roger

The Discovery

By Coach Roger

You’re never going to believe what landed in my mailbox this morning. I guess the logo up there is a dead giveaway lol but wow, that was a real surprise seeing it again. You remember the big yellow book too, right? Of course you do!

As effective as email marketing, Ringless voice mails or Facebook ads are, old marketing methods die hard and why is that? Because it still works.

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