The headline and photo above are misleading but connected. I’m not a hundred years old, just over half that actually, but I wanted to share a pic of the hand-made birthday card my 10-year-old daughter gave me last week. Please note, this is not to highlight how wonderful a dad I am – although I confess, I am : ) this is to highlight how precious life is and our mortality.
If you’re in your 30s you’re likely not even thinking about this. The thought of your mortality may creep up in your 40s but I’m pretty certain most of us who hit 50 and beyond have thought about death. So, what does this downer topic have to do with sales, marketing and growing your business?
It means time is ticking. No matter how old you are, in just over 30 days from now, it will be the year 2020. Did you achieve or are you on track to achieve your goals of 2019? If not, why not?
Have I achieved my goals? I’m definitely on track but I can be better too. It’s critically important to know your reasons why you’re striving for a particular goal. This should be the fire to keep you burning. If you don’t have a goal, make one! Stay consistent, stay the course and good things will happen, I promise.
The other side of the coin is don’t do anything and live your life with eternal regrets. Surely that’s not the outcome you desire. Even worse, if you don’t do what you should be doing for your financial future today, you will ultimately be in a very dark place tomorrow. That’s a horrible thought so don’t waste your life!
Take heed from what these centenarians are saying as they look back on their lives in the video below. We can all learn from their wisdom.
NB – The note on the card about the ‘expensive gift’ is from a long running joke when my kids would ask me what I wanted for Xmas or birthdays. With tongue firmly in cheek I always asked for an expensive gift. Now you know.
After spending 10 glorious days in the beautiful island-country of Cuba, it made me realize just how lucky we are to be living in the western world, warts and all. Admittedly, this happens whenever I go away or see the less fortunate but it’s no less cathartic.
We tend to complain about the silliest things and become outraged for the sake of being outraged. Part of the reason is we’re constantly bombarded with shiny objects that take our focus away from our purpose in life, whatever that may be. When you work from home, it can become that much more difficult.
So when it comes to your business and its marketing, I think about what Marketer and cartoonist – a ‘Marketoonist’ – Tom Fishburne once said: “The best marketing doesn’t feel like marketing”. He’s so right but how do you utilize this concept to attract new clients into your world?
Focus on your marketing strengths.
If you are diversifying your marketing methods, for example, your spend is in Facebook, Craigslist and LinkedIn but your best results come from Facebook, why put your resources elsewhere? Double down on FB. It sounds so simple and it is but many people I talk to complicate things because that makes more sense to them. And it’s true, some people function better with chaos in their lives. Not me.
I prefer talking to pre-qualified people because in the end people buy from people, not websites. That’s my marketing strength but maybe it’s different for you.
As they say there is more than one way to skin a cat and in marketing it’s no different. One of the best masters out there, Mr. Grant Cardone, is a genius in sales and marketing. Watch how he helps a young, aspiring – and inspiring – hedge fund investor with ideas on how to raise money. Notice in the end it comes down to simply focusing on one thing to get it done:
If you own rental property you know the best day of the month is the first day, when rent is due. That’s when you calculate your cash flow and rejoice in the passive income, excellent!
However, as you know, life doesn’t work so seamlessly and there are usually hiccups in the road like, bloody hell, my tenant hasn’t paid his rent and is now giving me excuses as to why he doesn’t have it blah blah blah. The bottom line is if his inability to pay rent continues, ultimately he has to go. The next issue to tackle is now you have to find a new tenant.
No matter what business you’re in, you want your marketing dollars giving you the biggest bang for your buck. So if you’re looking to generate new customers as quickly as possible, it’s important you connect with those already in your line of business and advertise where they do because it works.