Solving Problems NOT Just Selling Products

By Coach Roger

I’ve recognized in both my successes and failures in the world of online sales and marketing, is the above headline – Solving problems NOT just selling products – is a principle that has always held true. When I don’t apply it, it usually backfires on me.

In my experience, most people who join a direct sales company, start an online business or become an affiliate marketer begin the same way, which is to push the product or service first.

That in of itself is not a crime but there is a balance that one needs to consider. Having a business is about solving problems. First.

How you do that is to add real value first and once you do, everything else will fall into place. You will make more sales if you’re engaged with your prospect by knowing what their needs are and how you can solve their business problems.  Most people will trust and respect you more and ultimately buy from you because you’re sincere about helping them.

That said, I mentioned in a previous post that we all love to save money. If you’re just starting out (and even if you’re not) and you need a voice mail service, here’s one I’ve been using for a couple of different programs – and it’s free!

It’s called Simple Voice Box. You can check it out here.

Being Smart with Your Marketing Dollars

By Coach Roger

 

 

 

 

 

If you’re ready to launch your new business or you’ve been in one for some time, you know how important it is to have a marketing budget, or at least you should. This is something many new online entrepreneurs don’t anticipate, that spending money on marketing – and other items – on a regular basis is a key component in growing your business.

But what if you don’t have monthly funds to put towards your business? Truth is, you don’t need a lot but you should allocate something, whatever you can afford. Continue reading “Being Smart with Your Marketing Dollars”

Marketing 102: Cutting Through the Clutter

By Coach Roger

Business legend and New York Times best selling author of the Ultimate Sales Machine, the late Chet Holmes, said in 1993 you needed 4 attempts to grab your buyer’s attention. 15 years later it took 8.4 attempts. Today it’s even more.

Advertising costs more than 3X what it did a couple of decades ago and that is only to achieve less than half the results!  So how do you affordably cut through the clutter to get your buyer’s attention today?

Continue reading “Marketing 102: Cutting Through the Clutter”