Being Smart with Your Marketing Dollars

By Coach Roger

 

 

 

 

 

If you’re ready to launch your new business or you’ve been in one for some time, you know how important it is to have a marketing budget, or at least you should. This is something many new online entrepreneurs don’t anticipate, that spending money on marketing – and other items – on a regular basis is a key component in growing your business.

But what if you don’t have monthly funds to put towards your business? Truth is, you don’t need a lot but you should allocate something, whatever you can afford. Continue reading “Being Smart with Your Marketing Dollars”

Marketing 102: Cutting Through the Clutter

By Coach Roger

Business legend and New York Times best selling author of the Ultimate Sales Machine, the late Chet Holmes, said in 1993 you needed 4 attempts to grab your buyer’s attention. 15 years later it took 8.4 attempts. Today it’s even more.

Advertising costs more than 3X what it did a couple of decades ago and that is only to achieve less than half the results!  So how do you affordably cut through the clutter to get your buyer’s attention today?

Continue reading “Marketing 102: Cutting Through the Clutter”