Your Email Mistakes

By Coach Roger

That may be a harsh headline but there is a method to the madness as you read on….the photo doesn’t necessarily reflect my political leanings either, hell, I don’t even have a dog in the fight. I’m Canadian eh?

However, I do have leanings towards entrepreneurs who have achieved success by having the right mindset and working hard. One such person I follow is Lewis Howes. He was a former professional football player in the arena league and he was living the life. Then he suffered a career-ending injury that had him on his sister’s couch for a year and a half, feeling sorry for himself.

That all changed for Lewis after he got a grip on what was ahead of him instead of dwelling on the past. It took courage but he broke through. Now he’s an amazing leader.

One of the things that stood out for me with Lewis is what he said about people being engaged in their place of employment. Apparently 87% of people are NOT engaged at work – that’s almost 90%. Holy cow!!

In marketing, you absolutely want to engage your subscribers, they are the lifeblood for your business. That said, there are Do’s and Don’t’s to email marketing. As you build (or start to build) your email list, here are the Top 5 ‘Do’s’ in email marketing:

#1 – Be Professional all the time.

It’s fine to be professional but if you’re so professional that you become plastic (and I’m not referring to the girl-gang in Mean Girls – hey I have daughters, that’s why I know this) you don’t become real with people and that’s what they want. They want guidance but they want it from a leader who’s relatable.

#2 – Stay serious.

Serious is good but add humor to your posts where possible, tell stories. Everyone likes a good story, you become more of an attraction magnet to people.

#3 – If people unsubscribe, you’re emailing too often.

Apart from having good content, too much of it will weigh people down. Remember, you will not be the only one they are subscribing to for content. Spread out your emails every 2-3 days or more.

#4 – Use benefit rich subject lines.

Benefits of course are very important to your readers but sometimes what’s even more compelling is creating curiosity, like the headline in this post. There’s no benefit per se but there is a subject heading/headline worthy of reading on, yes?

#5 – Content is king.

Content IS King except when it isn’t. You want to have good content in your posts but you also want to guide your reader that will compel them to buy something of even greater value than your content. It’s called a lead-in and it works but make sure what you’re posting still has good content that it serves your readers without necessarily having them buy something.

Hope this helps.

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